fans of sports in communities meed to hope fried gets life inmprisonment
agents need a shake out too
and as for the bbc total failure of world service purpose
to see why start wityh this extract from bloomberg 12.20.22
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Welcome to Bloomberg Crypto, our twice-weekly look at Bitcoin, blockchain and more. If someone forwarded this to you, sign up here. In today’s edition, Carly Wanna surveys the field as FTX’s collapse threatens crypto sports sponsorships: |
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For many sports fans, it’s all about the love of the game. Sunday’s World Cup championship had plenty of that passion on display. Argentinians were enamored with Lionel Messi, the French infatuated with Kylian Mbappé. Look to the sidelines, though, and you could spot another kind of relationship in play, with Crypto.com’s name plastered conspicuously near the pitch after it splashed out an undisclosed sum as a sponsor of the one-month tournament in Qatar. It’s become a familiar sight, a manifestation of the years-long affair between crypto and sports. Teams and leagues want sponsors who are willing to pay up. Crypto companies want users — and with the tie-ups, they’re hoping to gain from the brand awareness that comes with a logo on a jersey or a moniker atop a stadium. But the attraction may be coming to an end. Or at the very least, it’s moving out of the infatuation stage. Months ago, Sam Bankman-Fried’s FTX was a heavyweight in the world of sports’ sponsorships. Its collapse has left many athletic groups in need of funds. What’s more, it’s made many players wary of any blockchain partnerships. According to consulting firm GlobalData, FTX had spent close to $100 million on sports sponsorships in 2021. That trailed only Crypto.com ($144 million) and Socios.com ($132 million). |
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