12:15 PM PT - Welcome Remarks
12:20 PM PT - Owners Box
Sports is Big Business, and that business is predicted to increase its valuation globally to a record 600 billion by 2025. This permanent evolution has growing implications on the structure of sports team ownership. Transformation of operations and financial management are further front of mind. Team owners will discuss deal flow and how investments, digitization and the fan experience is evolving.
- Arthur M. Blank, Owner, Atlanta Falcons & Atlanta United
- Moderator: Jason Kelly, Chief Correspondent, Bloomberg QuickTake
12:45 PM PT - The Modern Athlete
Becoming a legendary athlete today is much bigger than being the best at your sport, it’s about your impact far beyond the field. Athletes will share their experience of how to become an influencer and transfer sports skills to business ventures.
- Andrew Hawkins, Former NFL Wide Receiver; Co-Founder & President, Status Pro
- Carli Lloyd, Two-Time FIFA World Cup Champion; Two-Time Olympic Gold Medalist
- Moderator: Jennifer Zabasajja, Anchor & Reporter, Bloomberg QuickTake
1:05 PM PT - Washington Commanders Rebrand Story
As the world changes over time, a rebranding strategy can be crucial to the success and growth of your business. If you miss the mark, your corporate reputation could be at stake. Tanya Snyder and Jason Wright discuss their team’s new name, Washington Commanders, how the organization is paying homage to its history while forging a pathway to its future, the process to rebrand a sports franchise of this magnitude and how they are finding innovative ways to enhance the fan experience and step outside of the box to unlock new growth.
- Tanya Snyder, Co-Owner & Co-CEO, Washington Commanders
- Jason Wright, President, Washington Commanders
- Moderator: Jason Kelly, Chief Correspondent, Bloomberg QuickTake
1:30 PM PT - Elevating the Fan Experience
Fans are the lifeblood of sports and NFL teams are writing a new playbook to improve fan engagement in and out of the stadium. Charlotte Jones, Chief Brand Officer for the NFL’s most valuable sports franchise the Dallas Cowboys will share how she has turned the Cowboys team into a lifestyle, investing in cutting edge technology, tapping into new audiences and redefining the sports experience.
- Charlotte Jones, Executive Vice President & Chief Brand Officer, Dallas Cowboys
- Moderator: Jason Kelly, Chief Correspondent, Bloomberg QuickTake
1:50 PM PT - NFTs: The New Era in Sports Memorabilia
From player trading cards to limited addition video clips of fans favorite game moments, sports non-fungible tokens (NFTs) are expected to generate more than $2 billion in 2022. In this session we will examine how the metaverse is transforming what we put value on and driving a digital collectibles craze. What role will NFTs play in how live sporting events are marketed? How will NFT’s generate revenue for athletes, sports leagues and teams?
- Monique Brown, President, The Amer-I-Can Foundation for Social Change
- Baron Davis, Two-Time NBA All-Star; Founder & CEO, Baron Davis Enterprises
- Eric Dickerson, NFL Hall of Fame Running Back; Author, Watch My Smoke
- Jason Robins, Co-Founder & CEO, DraftKings
- Moderator: Jennifer Zabasajja, Anchor & Reporter, Bloomberg QuickTake
2:20 PM PT - Crypto.com Premier Sponsor Spotlight: Cryptocurrency: The Intersection of Business and Sports
- Kris Marszalek, CEO, Crypto.com
- Moderator: Brian Strong, Global Head of Communications, Bloomberg Media
2:25 PM PT - Sports Betting Boom
In the three years since the Supreme Court legalized sports betting, it seems like everyone has attempted to gain a stake in the business. FanDuel and DraftKings have become household names with profits that have grabbed the attention of investors across the board. Now New York regulators approved four sports betting companies to start accepting wagers in time for the Super Bowl, opening the door to a growing form of gambling in one of the country’s largest markets. We’ll take a look at how deregulation and the digital revolution is boosting growth and increasing the market's competitive landscape.
- Amy Howe, CEO, FanDuel Group
- Moderator: Vanessa Perdomo, Reporter, Bloomberg QuickTake
2:40 PM PST - The Evolution of Sports - New Fans, New Platforms
Gen Z is interacting with the world much differently than millennials, from smartphones to VR and streaming apps, children ages 10-17 are likely to consume content virtually anywhere else except traditional TV. This trend has leagues and teams worried over the growing challenges to win the attention of more diverse audiences and the younger sports fan. In this panel we’ll examine how to inspire diversity in sport and get future fans off the sidelines.
- Marie Donoghue, Vice President, Global Sports Video, Amazon
- Stephanie McMahon, Chief Brand Officer, WWE
- Moderator: Carol Massar, Co-Anchor, Bloomberg Businessweek TV & Radio
3:00 PM PT - What’s Next for Live Sports Streaming
It’s no secret that many of any given team’s most loyal fans prefer to watch the game at home than in person. The pandemic has changed the way we consume live sports, and the number of possibilities for at-home streaming have proliferated. We’ll explore how the sports broadcast industry is responding to a landscape ripe for disruption.
- Kevin Mayer, Chairman of the Board of Directors, DAZN Group
- Moderator: Jason Kelly, Chief Correspondent, Bloomberg QuickTake
3:15 PM PT - Brand Masters Secrets
Constance Schwartz-Morini made a name for herself transforming careers for Pro Football Hall of Famers: Michael Strahan, Tony Gonzalez and Deion Sanders to name a few. In this panel she teams up with FOX Sports NFL Reporter Erin Andrews, who recently launched game day apparel brand WEAR to discuss winning strategies to reinvent your image beyond sport and grow a strong business brand.
- Erin Andrews, Sports Broadcaster; Founder & CEO, WEAR by Erin Andrews
- Constance Schwartz-Morini, CEO & Co-Founder, SMAC Entertainment
- Moderator: Jason Kelly, Chief Correspondent, Bloomberg QuickTake
3:40 PM PT - Meeting the Fans Where They Are
- James Pitaro, Chairman, ESPN & Sports Content, The Walt Disney Company
- George Pyne, Founder & CEO, Bruin Capital
- Moderator: Carol Massar, Co-Anchor, Bloomberg Businessweek TV & Radio
4:00 PM PT - Power Agents: Elevating the Score for Sports Success
Long gone are the days of traditional athlete representation in securing a client’s financial future. It’s helping them cultivate a brand, anticipate how their fanbase is streaming--or where they are watching, or navigating their digital rights. We’ll hear from legends in the talent management industry on what it means to represent athletes in a moment-to-moment management world.
- Rich Paul, Founder & CEO, KLUTCH Sports Group
- Jeremy Zimmer, CEO United Talent Agency (UTA)
- Moderator: Emmanuel Acho, Former NFL Linebacker; Author & Co-Host, FS1 SPEAK FOR YOURSELF, Fox Sports
4:25 PM PT - Closing Remarks
4:30 PM PT - Programming Concludes
